Opportunity assessment

Prioritizing high-impact ventures and commercial innovations across oil & gas, energy, and chemicals

Identifying and validating high-impact commercial opportunities requires deep domain knowledge and rigorous, tailored analytics. ADI Analytics partners with new ventures, innovation teams, and corporate development groups across oil & gas, energy, and chemicals to evaluate emerging technologies, products, and markets. By grounding our assessments in proprietary data, we provide leadership teams with the objective clarity needed to prioritize initiatives that truly move the needle.

Uncover adjacent markets. Identify unserved commercial niches and latent demand across complex value chains through rigorous whitespace analysis tailored to your unique technical strengths.

De-risk technical commercialization. Accelerate new asset and technology deployment by conducting comprehensive product-market fit validation that aligns with actual industrial buyer procurement requirements.

Rank strategic initiatives. Standardize capital allocation and project prioritization using proprietary opportunity scoring frameworks that objectively weigh market velocity, capital intensity, and execution risk.

Experience

Nitrogen rejection unit market strategy

This assessment examined the slow-growing global addressable market for nitrogen rejection units (NRUs) over a 10-year period. ADI analyzed the technical trade-offs between pressure swing adsorption and membranes, specifically for upstream fields where nitrogen content exceeds saleable pipeline specs of 4-6 mol%. The research emphasized challenges to NRU adoption. The client Industrial gas and technology […]

Gas processing centralized operations market dive

ADI executed a targeted assessment of the global addressable market for centralized operations and remote monitoring services at gas processing facilities. The study quantified an adoption curve through a 10-year period, specifically evaluating how predictive maintenance and aftermarket spare parts management reduce downtime in hazardous or labor-constrained regions. Analysis highlighted the cultural and technical trade-offs […]

Pipeline maintenance and recompression assessment

This assessment utilized a structured modeling framework to size the total addressable market for recompression units across U.S. pipeline infrastructure. ADI evaluated the interplay between aging assets, specifically those over 20 years old, and intensifying regulatory mandates like the PIPES Act of 2020 and the Gas Mega Rule. The study surfaced critical operational trade-offs between […]

AI-enabled seismic interpretation market study

ADI evaluated the total addressable market and outlook over a 10-year period for AI-driven seismic interpretation amidst a shrinking G&G user pool. The study addressed factors impacting the adoption of OSDU and cloud migration among NOCs, majors, and independent operators. Analysis centered on evaluating the trade-off between model-centric and expert-based AI, and geoscientists’ preference globally. […]

Space data market and opportunity assessment

ADI conducted a voice-of-customer (VOC) and opportunity assessment to evaluate the market potential and commercialization pathways for space data solutions. The project combined in-depth stakeholder interviews (e.g., oil and gas majors, power and utilities companies, chemicals producers, and mining companies) with secondary research to assess market readiness, competitive dynamics, customer needs, and growth opportunities for […]

Carbon dioxide conversion pathways assessment

ADI performed a techno-economic assessment of nine CO2 conversion routes, ranging from mineralization to electrochemical synthesis of platform chemicals. The analysis utilized thermodynamic feasibility and energy-intensity metrics to rank pathways by their ability to compete with conventional fossil-based production. The client Global investment firm The situation Difficulty in prioritizing investments across a fragmented landscape of […]

Compact hydrogen generator commercialization strategy

This engagement assessed the commercial viability of a compact hydrogen generator (CHG) by benchmarking it against incumbent large-scale SMR and cryogenic liquid hydrogen supply chains. ADI analyzed the trade-offs between capital recovery and sourcing diversity for refiners to address rising hydroprocessing capacity needs. The client Energy technology R&D organization The situation Uncertainty regarding how small-scale […]

Fuel-switching analysis

ADI’s analysis evaluates the opportunity for an oil and gas company to enhance its operations by switching its fuel source. The client An oil and gas company that is evaluating a fuel-switching opportunity to power its operations. The situation The company is considering using LNG to produce steam instead of using a third of its […]

Digital offerings strategy for gas processing

ADI evaluated the total addressable market and outlook over a 10-year period for digital solutions for gas processing. The analysis highlighted a strategic preference for back-office digitalization over field operations, driven by a lack of commercial readiness for wearables and high capex barriers for IoT. ADI mapped these adoption hurdles against process automation partnerships to […]

Distributed power and storage strategy assessment

ADI evaluated distributed power and grid‑edge storage opportunities by linking customer economics, reliability requirements, and technology performance across industrial and field‑based applications. The assessment combined voice‑of‑customer interviews with internal market sizing models to test where storage, power quality, or hybrid solutions materially improve outcomes. Findings differentiated scalable use cases from niche deployments where adoption is […]

Drag reducing agents market analysis

ADI assessed the global drag reducing agents (DRA) market, focusing on heavy crude applications and midstream pipeline infrastructure. The analysis mapped the competitive landscape and technological differentiation between suspension and solution-based DRA chemistries. Regional growth was modeled against pipeline utilization and production forecasts for North America and the Middle East. The client Specialty chemical manufacturer […]

Opportunity assessment for an energy storage company

ADI developed a comprehensive market strategy for an early-stage energy storage company, helping them identify growth opportunities and strengthen their market position. The client An early-stage company specializing in energy storage solutions. The situation The client needed a comprehensive market strategy to navigate a competitive landscape, identify their most promising growth opportunities, and solidify their […]

Drag reducing agents market strategy

This research quantified the global addressable market for drag reducing agents (DRA) across crude oil, refined product, and heavy oil pipelines. ADI assessed the economic trade-offs between chemical additive injection and infrastructure expansion (looping or pump station upgrades) under varying production scenarios. The study evaluated competitive dynamics among key chemical producers and the operational requirements […]

Energy transition strategy for offshore services

ADI screened over 20 energy transition opportunities to identify growth areas that leverage the client’s existing subsea engineering and offshore logistics capabilities. Opportunity profiling included a deep dive into the fixed and floating offshore wind segments, specifically targeting substructures and dynamic cable systems. The client Offshore engineering provider The situation Client needed to diversify into […]

Shale gas strategy development for E&P player

ADI Analytics supported a leading exploration and production (E&P) independent in developing its shale gas strategy, including organizational design, process development, and opportunity evaluation. The client A leading independent E&P company pursuing entry into shale gas. The situation The client needed to establish a strategic foundation, processes, and organization to enter and scale up operations […]

ESP cable and sand protection market assessment

Assessing the shift from gas lift to Electrical Submersible Pumps (ESPs) required an evaluation of operational excellence trends and downhole tool durability. ADI modeled the transition from banding to clamping in unconventional wells, accounting for rig time costs and the failure risks associated with high-deviation wellbores. The work navigated the trade-offs between lower upfront CAPEX […]

Global PEM electrolyzer and GDL market assessment

ADI evaluated the market for carbon paper gas diffusion layers (GDL) within the rapidly expanding PEM electrolyzer supply chain. The research assessed the technical transition from titanium porous transport layers and modeled the impact of rising current density on future material demand. High and low cases accounted for green hydrogen production targets and announced OEM […]

Growth strategy for EPC and OFS sectors

ADI analyzed a global project portfolio and competitor EBITDA margins to identify high-growth plays in the Middle East. The work involved shortlisting 24 segments down to specific opportunities in offshore rig construction and subsea development. Evaluation of entry strategies and joint venture interdependencies helped define a high-level roadmap for regional scale. The client Regional EPC […]

High-pressure polyethylene specialties outlook

ADI evaluated the competitive landscape for high-pressure polyethylene (PE), emphasizing wire and cable (W&C) and infrastructure applications. The study benchmarked the operational excellence and cost structures of leading producers across various regional hubs. Strategic trade-offs between autoclave and tubular reactor technologies were assessed for specialty LDPE and copolymer production. The client European polyolefins producer The […]

Hydrogen market assessment and go-to-market strategy

ADI evaluated global hydrogen demand across high-volume refining and ammonia sectors alongside emerging small-volume applications in semiconductors and glass. The study utilized technical benchmarks for SMR and electrolysis to identify segments where on-site reliability and high purity levels (99.9999%+) justify compact reactor adoption over traditional tube trailer delivery. The client Industrial technology provider The situation […]

LNG market opportunities in the Philippines

ADI analyzed the transition from domestic gas production to LNG imports in the Philippines to address energy security and decarbonization goals. The study benchmarked the levelized cost of electricity (LCOE) for gas-fired combined-cycle plants against coal-based generation, accounting for the environmental costs of emissions. Modeled delivered ex-ship (DES) costs from U.S. export hubs to demonstrate […]

Methanol plant opportunity assessment in Africa

ADI assessed the feasibility of a 5,000-mtpd export-oriented methanol plant in Africa, modeling investment economics for grey and blue production pathways. The analysis integrated steam methane reforming (SMR), autothermal reforming (ATR), and two-step reforming technologies with carbon capture retrofits to evaluate total capital requirements and internal rates of return. Uncertainty modeling addressed feedstock price volatility […]

Small-scale LNG and steam methane reforming market assessment

To assess market entry potential for modular energy systems, ADI evaluated the deployment of small-scale LNG (ssLNG) and Steam Methane Reforming (SMR) for industrial and transportation applications. The research addressed infrastructure constraints in off-grid regions and evaluated the levelized cost of electricity (LCOE) of modular gas systems against traditional diesel power. Competitive analysis included a […]

Midstream asset commercial strategy and economics

ADI assessed the market value of natural gas and hydrogen storage assets near the U.S. Gulf Coast through a detailed analysis of regional pipeline interconnects and seasonal spreads. The work evaluated the premium commanded by high-deliverability salt caverns and the technical constraints of repurposing infrastructure for hydrogen. The client Natural gas midstream operator The situation […]

Novel bio-oil upgrading and olefin monetization technology scouting

ADI conducted a technical scan of non-hydroprocessing routes for upgrading biomass-derived pyrolysis oil, focusing on solvent extraction and membrane-based fractionation. The assessment identified high-value chemical pathways for light olefin streams, benchmarking potential products like acrylic acid and lube additives against minimum economic scale (MES) requirements. The client Biomass conversion technology developer The situation Uncertainty regarding […]

Opportunity assessment for MOFs in arsine removal

ADI evaluated the commercial viability of metal-organic frameworks (MOFs) for arsine removal by analyzing adoption drivers in downstream Oleflex and PDH units. The research highlights the critical trade-offs between MOF performance and the lower costs of sacrificial zinc oxide catalysts. Final recommendations included identifying high-growth license opportunities globally. The client Materials technology developer The situation […]

SMR opportunities for oil & gas and chemicals

ADI examined where small modular reactors could realistically supply power and steam across refineries, LNG terminals, and large chemical complexes with high baseload demand. The analysis combined asset‑level screening, operator interviews, and comparisons across SMR design classes to test fit against gas‑fired alternatives. Particular attention was paid to siting constraints, operating reliability, and adoption hurdles […]

Strategic assessment of IRA incentives for refiners

ADI analyzed the stackable tax credits provided by the Inflation Reduction Act to prioritize decarbonization projects at existing refining assets. The study mapped technical pathways for sustainable aviation fuel (SAF), blue hydrogen, and carbon capture against regional infrastructure and environmental justice criteria. This effort identified how loan guarantees and transferability provisions can de-risk capital projects […]

Small-scale LNG market opportunities in Central and Eastern Europe

This study evaluated the penetration of small-scale LNG across 15 countries in Central and Eastern Europe, focusing on heavy-duty trucking and marine bunkering. ADI identified critical infrastructure constraints at regasification terminals, such as the lack of break-bulk and truck-loading services, while modeling the fuel-switching economics against high-tax regional diesel. The analysis prioritized regional investments based […]

TPO market opportunity assessment

ADI evaluated global demand for compounded and reactor thermoplastic polyolefins (TPO) across automotive, roofing, and medical applications over 10-year period. The work analyzed the economic trade-offs between compounded TPO (CTPO) and reactor TPO (rTPO) manufacturing, focusing on variation in costs, stiffness, and paintability. Primary research with 15 industry experts provided a granular view of regional […]

Turbomachinery specialty controls market assessment

To evaluate market positioning for specialty turbomachinery controls, ADI analyzed demand drivers across LNG export terminals, FPSOs, and ethylene crackers. The study assessed the reliability trade-offs between OEM-standard controls and independent anti-surge systems in greenfield versus brownfield projects. Primary research with rotating equipment specialists highlighted factors impacting operational risk during commissioning. The client Private equity […]

U.S. upstream oil and gas production IoT market

ADI evaluated the adoption of predictive analytics and IIoT offerings among independent North American operators. The research identified factors impacting adoption and growth and critical solutions to drive adoption in high-producing assets. The client Venture capital firm The situation Need to discern between re-branded automation products and differentiated, value-added IIoT offerings for investment. ADI’s contributions […]

CCUS market opportunity analysis

ADI assessed the commercial viability of CCUS adoption across industrial source sectors, modeling project IRRs under varied Inflation Reduction Act 45Q credit scenarios. The analysis evaluated infrastructure constraints, such as pipeline access and Class VI permitting timelines, to identify high-probability retrofits in biofuels and gas processing. The client Global industrial equipment manufacturer The situation High […]

Client Results
We found ADI to be very effective in doing the market assessment for a new technology.
David Hatrick VP, Innovation, Huntsman Advanced Materials
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Newsletter: Data center power, ammonia, and biofuel mandates

In the June 2026 edition, AI-driven demand is surging, but constraints in grid capacity, permitting, and equipment supply are reshaping how and where data centers expand. Developers are increasingly embedding power considerations into site selection, shifting toward distributed infrastructure models and prioritizing regions with faster, more reliable access to electricity. As power availability becomes a […]

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The growing challenge of industrial R&D

For much of the 20th century, R&D was viewed as a long-term investment in scientific discovery, often insulated from day-to-day operational pressures. Success was measured in patents, breakthrough technologies, and the promise of future growth. Today, that view no longer holds. Across energy, chemicals, and broader industrial sectors, R&D has been reshaped by a combination […]

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IMO’s safety guidelines pave the way for ammonia-fueled ships

Ammonia has increasingly emerged as a potential low-carbon marine fuel to support decarbonization in the maritime sector due to its carbon-free combustion profile. However, compared to methanol, ammonia has lagged behind in commercial adoption as a low-carbon marine fuel. This is primarily due to its toxicity, which requires more complex storage and handling systems, as […]