Batteries and energy storage systems are essential to enabling a flexible, decarbonized grid by balancing intermittent renewable generation and supporting reliability. ADI Analytics supports clients with market insights, technology evaluations, and investment strategies across energy storage technologies and applications.
Energy storage plays a vital role in the energy transition. It helps manage variable renewable output while enhancing grid flexibility, reliability, and resilience. Today, lithium-ion batteries dominate the market due to falling costs and widespread use in EVs and grid-scale systems. However, alternative technologies—such as flow batteries, long-duration storage, and hybrid systems—are quickly advancing.
Deployment of storage systems is growing rapidly worldwide. This trend is fueled by favorable policies, renewable mandates, and improved battery economics. In the U.S., the Inflation Reduction Act introduced an investment tax credit for standalone storage. In addition, state mandates and capacity markets are creating new revenue opportunities. Meanwhile, industrial users are increasingly installing on-site storage to manage demand charges, participate in demand response, and support microgrids.
Despite this momentum, several barriers remain. These include raw material constraints, safety concerns, permitting delays, and difficulties monetizing value streams across energy, capacity, and ancillary services. As a result, understanding storage duration, cycling needs, siting considerations, and integration strategies is key to successful deployment.
As storage becomes a core part of modern power systems, stakeholders must navigate evolving technologies, policies, and business models. Doing so effectively requires clear insight into where, how, and why storage fits into long-term decarbonization goals.
How ADI helps
ADI Analytics supports clients across the batteries and energy storage sector with consulting and research services that guide investment, development, and operations:
- Market intelligence & forecasting including analysis of deployment trends, grid and behind-the-meter use cases, cost forecasts, policy tracking, and regional opportunity assessments.
- Project evaluation & asset strategy covering siting and feasibility assessments, revenue stack modeling, technology comparisons, and integration planning with renewable or grid assets.
- Technology & policy analysis involving evaluation of lithium-ion, flow, thermal, and long-duration storage technologies, as well as tracking of incentives, safety standards, and interconnection requirements.
- Investment support & commercial due diligence such as assessment of storage developers, battery manufacturers, integrators, and EPCs for investment, partnership, and M&A opportunities.
- Strategic planning & commercialization strategy including go-to-market planning, customer segmentation, value proposition development, and long-term deployment strategy.
Trusted by power & utility companies around the world
More industry expertise
Related insights
Article
Musings from Houston Energy & Climate Week: AI and the Texas grid
The ADI team participated in multiple events across the city during the second annual Houston Energy and Climate Week in September 2025—which has now grown into a vibrant global event—hosting many of our clients who traveled from as far as Asia and Europe. Houston’s startup landscape feels vibrant and increasingly central to the energy transition; the ION and Greentown Labs have emerged […]
Article
Produced water in the oilfield: From waste to a lithium goldmine?
On June 27, 2025, the Texas Supreme Court ruled in Cactus Water Services, LLC v. COG Operating, LLC. It declared that produced water is oil & gas waste and therefore belongs to the hydrocarbon lessee i.e. oil & gas operator typically. This landmark decision clarifies that the right to produce oil & gas inherently includes […]
Premium content
Gasoline in transition: ADI’s long-term global demand forecast
ADI Analytics has just updated and published its global gasoline demand forecast, offering a clear perspective on the intricate shifts occurring in the market. While overall oil demand continues to see growth, driven by factors like increased air travel, road mobility, and industrial expansion in non-OECD countries, the long-term outlook for gasoline is characterized by […]
Sign up for our newsletter
Don’t worry – we never share or sell your information.