ADI evaluated distributed power and grid‑edge storage opportunities by linking customer economics, reliability requirements, and technology performance across industrial and field‑based applications. The assessment combined voice‑of‑customer interviews with internal market sizing models to test where storage, power quality, or hybrid solutions materially improve outcomes. Findings differentiated scalable use cases from niche deployments where adoption is constrained by cost or operational complexity.
The client
Energy technology developer
The situation
Fragmented end‑use economics and uneven adoption signals made commercial focus and capital allocation uncertain.
ADI’s contributions
Primary operator research
Conducted voice‑of‑customer interviews across oilfield and industrial users to surface adoption drivers and constraints.
Proprietary market modeling
Applied ADI’s internally developed sizing and adoption models refined across prior distributed power engagements.
Technology fit assessment
Evaluated where power‑quality and storage capabilities materially improve customer economics and reliability.
Go‑to‑market structuring
Defined customer, partner, and channel strategies aligned with observed buying behavior and risk tolerance.
Key outcomes
Enabled prioritization of target segments and go‑to‑market paths with clearer scalability and capital discipline.
Client Results
ADI conducted a marketing study and voice of customer project that helped us get a good handle on market trends and opportunities as we grow our business.
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ADI evaluated distributed power and grid‑edge storage opportunities by linking customer economics, reliability requirements, and technology performance across industrial and field‑based applications. The assessment combined voice‑of‑customer interviews with internal market sizing models to test where storage, power quality, or hybrid solutions materially improve outcomes. Findings differentiated scalable use cases from niche deployments where adoption is […]
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Utility capital projects are facing mounting delays and cost pressures in 2026, even as AI-driven demand fuels record capex. Meanwhile, the upstream oil and gas market is stabilizing around a normalizing shale cost curve, bulk liquid storage operators are shifting toward capability-driven growth, and the energy transition is exposing critical minerals bottlenecks that are pushing […]
U.S. refining capacity shows limited overall growth, but the structure of the system is shifting. Expansions at large, complex refineries are driving changes on the supply side, while smaller plants face cost and operational constraints that are forcing exits. This is steadily concentrating capacity in fewer, more sophisticated facilities. Key drivers capacity consolidation: Geographic concentration […]
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