Refining and fuels

Petroleum refining is vital for converting crude oil into transportation fuels like gasoline, diesel, and jet fuel, alongside critical feedstocks for the petrochemical industry. Refineries vary in complexity: simple refineries; cracking refineries use units like FCCs; and coking refineries with delayed coking and hydrocracking. Large refineries have increasingly integrated petrochemical plants to improve margins as this sector provides the chemical building blocks and energy density required to power global mobility and industrial manufacturing. 

The petroleum refining sector is navigating a complex transition, balancing its core role in fuel production with the challenges of decarbonization, shifting demand, and evolving regulations. ADI Analytics supports refiners through this shift with a suite of services, including market analysis, energy transition strategies, and operational optimization, leveraging deep industry expertise and data-driven insights.

Refining. downstream. midstream. performance.

Navigating a complex energy transition landscape

Refiners face significant pressure to lower carbon footprints through CCUS, energy efficiency, and biofuels. The rise of electric vehicles and alternative fuels like ethanol, biodiesel, renewable diesel, CNG/LNG, methanol/DME, and hydrogen poses long-term threats to traditional demand, requiring firms to undergo rigorous rationalization and strategic adaptation to maintain competitiveness.

Optimizing for shifting product demand

While overall liquid fuel demand may decline, the need for high-value products like naphtha and sustainable aviation fuel (SAF) is growing. Near-term challenges include transportation fuel demand recovery, regulatory compliance, and new export market development. Long-term disruptions include competition from EVs, the need to cut Scope 1-3 emissions, and repurposing refining for the energy transition. 

Planning for a rapidly changing regulatory landscape

Modern refiners must innovate to maximize yields of these products, integrating petrochemical plants to improve margins and ensure long-term viability in a decarbonizing economy. Fuel markets have broadened due to regulations like California’s Low-Carbon Fuel Standard and the Renewable Fuel Standard, and alternative markets will expand further with the energy transition. Additionally, increasingly stringent environmental regulations are driving refiners to invest in cleaner technologies and reduce emissions, raising operating costs.

How ADI helps

ADI Analytics has served numerous refiners and offers comprehensive support to the refining and fuels industry through a wide range of services that leverage our robust databases, analytics, and models:

Market analysis & planning including demand forecasting for short- and long-term gasoline, diesel, jet fuel, and refined product demand; crack spread forecasting by region; product mix optimization; new market entry strategy; competitive analysis; pricing strategy; and crude oil and refined product supply assessments.

Energy transition & sustainability strategies covering decarbonization strategy development, renewable fuels integration (sustainable aviation fuels, ethanol, biodiesel, renewable diesel), carbon capture, utilization, and storage (CCUS) implementation, alternative feedstock analysis, and electric vehicle (EV) impact assessment.

Strategic transformation & innovation through business model transformation, digital transformation (Industry 4.0, AI), and R&D and innovation strategies.

Operations & supply chain optimization covering refinery optimization (yield optimization, unit operations), supply chain risk management, crude oil sourcing and procurement strategy, refined product distribution optimization, and turnaround optimization.

Regulatory compliance & advocacy involving environmental regulation advisory, fuel quality compliance (e.g., low-sulfur fuels), emissions management (Scope 1, 2, 3), and regulatory impact assessment.

Corporate functions benchmarking to improve the performance and impact of refiners’ ESG, CSR, R&D and innovation, and technical service organizations.

Transaction advisory & due diligence to support refinery sales and acquisitions with opportunity and target scouting, due diligence, and asset valuation.

Industry experience

Downstream maintenance and capital spend strategy

ADI evaluated the global refining and petrochemical spend to determine market entry strategies for specialty maintenance services and equipment. The assessment addressed regional capacity shifts, specifically the transition from European asset closures to massive integrated complexes in Asia and the Middle East. Strategic planning focused on the trade-offs between routine turnaround services and large-scale modernization […]

Refining turnaround and maintenance due diligence

ADI supported investment due diligence by assessing the market outlook for refinery turnaround (TAR) and maintenance services. Primary research involved interviews with major U.S. Gulf Coast operators to validate job pipelines and post-pandemic labor cost escalations. The work included site-specific unit outage forecasts with regional spending trends and assessing competitive margins. The client Private equity […]

Compact hydrogen generator commercialization strategy

This engagement assessed the commercial viability of a compact hydrogen generator (CHG) by benchmarking it against incumbent large-scale SMR and cryogenic liquid hydrogen supply chains. ADI analyzed the trade-offs between capital recovery and sourcing diversity for refiners to address rising hydroprocessing capacity needs. The client Energy technology R&D organization The situation Uncertainty regarding how small-scale […]

Hydrogen market assessment and go-to-market strategy

ADI evaluated global hydrogen demand across high-volume refining and ammonia sectors alongside emerging small-volume applications in semiconductors and glass. The study utilized technical benchmarks for SMR and electrolysis to identify segments where on-site reliability and high purity levels (99.9999%+) justify compact reactor adoption over traditional tube trailer delivery. The client Industrial technology provider The situation […]

Novel bio-oil upgrading and olefin monetization technology scouting

ADI conducted a technical scan of non-hydroprocessing routes for upgrading biomass-derived pyrolysis oil, focusing on solvent extraction and membrane-based fractionation. The assessment identified high-value chemical pathways for light olefin streams, benchmarking potential products like acrylic acid and lube additives against minimum economic scale (MES) requirements. The client Biomass conversion technology developer The situation Uncertainty regarding […]

Refiner ESG benchmarking and landscaping

ADI benchmarked the sustainability disclosures of U.S. oil majors and independents to identify competitive gaps in ESG reporting maturity. The study evaluated dimensions such as greenhouse gas emissions, water management, and critical incident risk to determine how refiners are navigating the transition to net-zero. The analysis highlighted that pure-play refining independents often provide more granular […]

Strategic assessment of IRA incentives for refiners

ADI analyzed the stackable tax credits provided by the Inflation Reduction Act to prioritize decarbonization projects at existing refining assets. The study mapped technical pathways for sustainable aviation fuel (SAF), blue hydrogen, and carbon capture against regional infrastructure and environmental justice criteria. This effort identified how loan guarantees and transferability provisions can de-risk capital projects […]

Sulfur recovery as a service strategy

ADI evaluated the global addressable market for an outsourced sulfur recovery business model, assuming complete operational responsibility for sulfur recovery units (SRUs) and downstream sulfur marketing. The work modeled adoption rates across the U.S., Europe, and the Middle East, specifically quantifying the recurring revenue potential of tapping high fertilizer demand. Analysis focused on the critical […]

Sustainable aviation fuel technology and supply outlook

ADI explored the recovery of global jet fuel demand post-COVID-19. The study analyzed seven ASTM-approved SAF pathways to identify the pathway that will dominate supply and/or offer the greatest decarbonization potential over the long term. Cost analysis was conducted to assess drivers of SAF costs compared to conventional jet fuel. The client Venture capital firm […]

U.S. refined product export market outlook

ADI forecasted the growth of U.S. fuel exports to Latin America by analyzing regional macroeconomics, vehicle fleet dynamics, and biofuel blending mandates. The study identified structural supply gaps in Latin America and the analysis focused on evaluating the cost-competitiveness of U.S. refiners in meeting stringent new low-sulfur fuel regulations across the region. The client Multi-client […]

Valuation of integrated energy and chemicals assets

ADI performed technical and commercial due diligence for an integrated energy and chemicals park, evaluating asset configurations. The valuation involved rigorous DCF modeling of scenarios ranging from lube oil complex rejuvenation to asset shutdowns, factoring in terminal value sensitivities. The assessment specifically addressed market risks associated with Monoethylene Glycol (MEG) oversupply and regional demand recovery […]

Water technology assessment for refineries

ADI evaluated the water management value chain within U.S. refineries, focusing on sourcing constraints, pre-treatment needs, and wastewater reuse technologies. The assessment benchmarked the lifecycle costs of primary and secondary treatment while identifying technical barriers to advanced membrane and zero liquid discharge systems. The study highlighted the growing water stress in basins and the resulting […]

Global sulfur recovery unit market assessment

This study analyzed the global demand for Claus, liquid redox, and scavenger units over a five-year period, driven by IMO 2020 marine fuel regulations and fuel demand growth. ADI segmented the global market by region and capacity. The work emphasized the factors that impact growth. The client Global refining technology provider The situation Uncertainty regarding […]

Customer Results
What we liked the best about ADI is their ability to really drill into a specialized area within an overall landscape.
Johanna Schmidtke Investment Director, Saudi Aramco Energy Ventures

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