Reservoir simulation software growth strategy

This strategic planning support assessed a global reservoir simulation market and outlook over a 10-year period. ADI examined the commoditization of black oil simulators and the competitive pressure from GPU-based cloud computing and data analytics alternatives. The work surfaced critical trade-offs between physics-based accuracy and the speed required by a shrinking reservoir engineering workforce.

The client

Reservoir modeling software provider

The situation

High decision risk in a commoditizing software market facing disruption from data analytics and integrated subsurface platforms.

ADI’s contributions

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Multi-scenario TAM modeling

ADI used proprietary model layers to segment market growth across asset classes, including shale, heavy oil, and EOR projects.

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Voice-of-customer insights

Over 35 interviews with global operators provided clarity on the requirement for integration between Petrel and simulation tools.

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Competitive benchmarking

The analysis detailed how competitors utilize bundling and OSDU platform migration to lock in market share despite price premiums.

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M&A target identification

ADI profiled 30 potential acquisition targets across the value chain, prioritizing G&G and well-spacing analytics for inorganic growth.

Key outcomes

  • Repositioning of software offerings for specific asset classes and an inorganic growth roadmap focusing on G&G and frac modeling.
Client Results
ADI took our energy transition strategy to the next level. They brought rigorous analysis and detailed market forecasts that gave us the hard data we needed to present to our leadership team. It was a phenomenal experience from start to finish.
Alex Robart Energy & Sustainability Leader, Microsoft

Industry experience

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