This strategic planning support assessed a global reservoir simulation market and outlook over a 10-year period. ADI examined the commoditization of black oil simulators and the competitive pressure from GPU-based cloud computing and data analytics alternatives. The work surfaced critical trade-offs between physics-based accuracy and the speed required by a shrinking reservoir engineering workforce.
The client
Reservoir modeling software provider
The situation
High decision risk in a commoditizing software market facing disruption from data analytics and integrated subsurface platforms.
ADI’s contributions
Multi-scenario TAM modeling
ADI used proprietary model layers to segment market growth across asset classes, including shale, heavy oil, and EOR projects.
Voice-of-customer insights
Over 35 interviews with global operators provided clarity on the requirement for integration between Petrel and simulation tools.
Competitive benchmarking
The analysis detailed how competitors utilize bundling and OSDU platform migration to lock in market share despite price premiums.
M&A target identification
ADI profiled 30 potential acquisition targets across the value chain, prioritizing G&G and well-spacing analytics for inorganic growth.
Key outcomes
- Repositioning of software offerings for specific asset classes and an inorganic growth roadmap focusing on G&G and frac modeling.
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