Reservoir simulation software growth strategy

This strategic planning support assessed a global reservoir simulation market and outlook over a 10-year period. ADI examined the commoditization of black oil simulators and the competitive pressure from GPU-based cloud computing and data analytics alternatives. The work surfaced critical trade-offs between physics-based accuracy and the speed required by a shrinking reservoir engineering workforce.

Reservoir modeling software provider

High decision risk in a commoditizing software market facing disruption from data analytics and integrated subsurface platforms.

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ADI used proprietary model layers to segment market growth across asset classes, including shale, heavy oil, and EOR projects.

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Over 35 interviews with global operators provided clarity on the requirement for integration between Petrel and simulation tools.

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The analysis detailed how competitors utilize bundling and OSDU platform migration to lock in market share despite price premiums.

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ADI profiled 30 potential acquisition targets across the value chain, prioritizing G&G and well-spacing analytics for inorganic growth.

  • Repositioning of software offerings for specific asset classes and an inorganic growth roadmap focusing on G&G and frac modeling.
Client Results
ADI took our energy transition strategy to the next level. They brought rigorous analysis and detailed market forecasts that gave us the hard data we needed to present to our leadership team. It was a phenomenal experience from start to finish.
Alex Robart Energy & Sustainability Leader, Microsoft

Industry experience

ESP cable and sand protection market assessment

Assessing the shift from gas lift to Electrical Submersible Pumps (ESPs) required an evaluation of operational excellence trends and downhole tool durability. ADI modeled the transition from banding to clamping in unconventional wells, accounting for rig time costs and the failure risks associated with high-deviation wellbores. The work navigated the trade-offs between lower upfront CAPEX […]

U.S. upstream oil and gas production IoT market

ADI evaluated the adoption of predictive analytics and IIoT offerings among independent North American operators. The research identified factors impacting adoption and growth and critical solutions to drive adoption in high-producing assets. The client Venture capital firm The situation Need to discern between re-branded automation products and differentiated, value-added IIoT offerings for investment. ADI’s contributions […]

Valuation assessment for onshore E&P assets

This evaluation quantified the valuation potential of an African oil holdings by benchmarking global M&A transaction data for oil sands and other development-stage fields. ADI analyzed the economic trade-offs between as-is asset sales and value-added farm-out scenarios involving significant drilling investments over a three-year horizon. The findings addressed infrastructure limitations and contingent resource uncertainty within […]

Refracturing technologies and strategy assessment

ADI Analytics conducted an assessment of refracturing technologies and strategies to support an oil and gas major’s evaluation of unconventional well refracturing opportunities. The client A major oil and gas company evaluating refracturing opportunities in unconventional plays. The situation The client needed a comprehensive view of refracturing technologies, costs, market practices, and strategic opportunities to […]

Assessing artificial lift methods for U.S. oil plays

ADI Analytics analyzed gas lift solutions for an independent artificial lift firm, assessing technology, market potential, and adoption trends to guide its strategic growth. The client Independent artificial lift service company The situation The client, an independent artificial lift service company, required a comprehensive assessment of their gas lift technology to evaluate its market position, […]

Asset valuation for African oil and gas company

ADI Analytics supported an African oil and gas company in valuing its upstream assets and developing an informed investment strategy. The client An African oil and gas company evaluating upstream asset investment and development options. The situation The client needed valuation support and strategic guidance to assess its asset portfolio and determine a viable investment […]

Benchmarking corporate functions

ADI Analytics conducted a benchmarking study of corporate functions such as sustainability, corporate social responsibility (CSR), and government affairs for a mid-sized oil and gas company. The client A mid-sized oil and gas company seeking to strengthen key corporate functions. The situation The client needed a comparative analysis of its performance across core corporate functions […]

Shale gas strategy development for E&P player

ADI Analytics supported a leading exploration and production (E&P) independent in developing its shale gas strategy, including organizational design, process development, and opportunity evaluation. The client A leading independent E&P company pursuing entry into shale gas. The situation The client needed to establish a strategic foundation, processes, and organization to enter and scale up operations […]

Assessment and identification of promising shale gas plays

An E&P company sought to strategically diversify its portfolio by assessing and identifying high-potential unconventional resources. The client A Canadian exploration and production (E&P) company looking to expand beyond its conventional oil and gas reserves. The situation The client wanted to enter the unconventional resources market, which was, at the time, characterized by high costs […]

India shale gas market assessment

ADI conducted an assessment for an exploration technology licensor to help understand the India shale gas market and develop a strategy for market entry. The client An exploration technology and tools licensor The situation The client wanted to understand the potential of the shale gas market in India to develop a marketing strategy. Despite the […]

Upstream portfolio review for national oil company

ADI Analytics led a two-phase project to support a national oil company’s review of its upstream portfolio, covering conventional, unconventional, offshore, and oil sands assets. The client A national oil company reviewing and reshaping its upstream asset portfolio. The situation The client needed a structured approach to evaluate existing assets, define a target portfolio under […]

More insights

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ADI ThinkLab: Materials Transition

Convened in collaboration with a Fortune 500 company exploring the future evolution of materials markets. Houston, Texas | August 31, 2026 What is the ADI Thinklab? Invitation-only series ADI ThinkLab is ADI Analytics’ invitation-only series of executive discussions that brings together industry leaders, researchers, technology developers, investors, and other experts to explore emerging trends shaping […]

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Grid realities: Power emissions are up

U.S. power sector CO₂ emissions rose 4% in 2025 based on the latest findings from the U.S. Energy Information Administration (EIA). This increase was driven by a 3% increase in net electric power generation, including a substantial 13% increase in coal-fired generation. More importantly, this increase points to a growing challenge facing the U.S. power […]

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Balancing global LAO oversupply and supply chain resilience

Recent disruptions in the Middle East—including the closure of the Strait of Hormuz and the shutdown of Shell’s Pearl GTL facility in Qatar—have significantly tightened global supplies of Group III and Group III+ base oils, the primary feedstocks used in synthetic lubricants. At the same time, substantial capacity additions from LAO producers in Asia and […]