ADI conducted an assessment for an exploration technology licensor to help understand the India shale gas market and develop a strategy for market entry.
The client
An exploration technology and tools licensor
The situation
The client wanted to understand the potential of the shale gas market in India to develop a marketing strategy. Despite the market being dominated by state-owned companies, which makes research challenging, they needed an early assessment to evaluate the potential for their exploration technologies and tools.
ADI’s contributions
Market and business intelligence
We developed a high-level assessment of the Indian oil and gas market, profiling key companies and providing insights into business operations.
Strategic planning
We defined likely areas for initial shale gas exploration and developed a tailored marketing strategy for the client.
Customer and competitive analysis
We profiled potential customers, including procurement policies for state-owned companies, and analyzed successful competitors in the market.
Key outcomes
- The client is currently hiring 2-3 senior staff members to lead the marketing efforts for their technologies in India.
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