A gas compressor service provider needed to understand and verify the size and customer behavior of new markets for growth and diversification.
The client
A gas compressor service provider, part of a diversified industrial company, sought to explore new markets for growth and diversification.
The situation
The client needed an independent assessment of target market size and customer behavior before approving capital investments. The company had a significant advantage in certain niche segments, making research into these areas a key priority.
ADI’s contributions
Primary research
We identified and interviewed operators, engineers, maintenance specialists, procurement leads, and plant managers at approximately 15 leading companies.
Market sizing
A bottom-up market size model was developed, along with a detailed analysis of assets at about 15 companies, which accounted for approximately 90% of the market.
Customer profiling
We profiled customers to understand their willingness to use the client’s services for their compressor needs.
Needs assessment
We defined the specific equipment and quality requirements necessary to service the new markets.
Key outcomes
- The client was enabled to approve investment and development of one target market.
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