An industrial OEM sought to expand its global footprint and grow its refining equipment sales into untapped international markets.
The client
A $30 billion U.S.-based industrial OEM specializing in equipment for the oil and gas refining sector.
The situation
The client’s sales of refining equipment were concentrated in North America, China, and Korea. The company sought to expand its downstream equipment sales into Europe, the Middle East, and India.
ADI’s contributions
Market analysis
Conducted a comprehensive analysis of the downstream equipment market in the target regions, including market size, growth trajectory, and key drivers.
Competitive intelligence
Identified and assessed major competitors, analyzing their market shares, production capabilities, and strategic approaches.
Customer profiling
Profiled significant potential customers, detailing their specific needs and purchasing procedures.
Strategy development
Recommended two distinct market entry strategies based on the thorough assessment.
Key outcomes
- The client successfully implemented the market entry strategy for the Middle East and India within six months, with the European market entry beginning in a second phase after one year.
More insights
2026 June SAF Tracker highlights – #88
Here are the latest highlights from ADI’s SAF Tracker: The full newsletter along with archives and databases are available to SAF Tracker subscribers.
Utility capital projects & 2026 energy trends
Utility capital projects are facing mounting delays and cost pressures in 2026, even as AI-driven demand fuels record capex. Meanwhile, the upstream oil and gas market is stabilizing around a normalizing shale cost curve, bulk liquid storage operators are shifting toward capability-driven growth, and the energy transition is exposing critical minerals bottlenecks that are pushing […]
U.S. refining capacity is gradually consolidating into larger, more complex facilities
U.S. refining capacity shows limited overall growth, but the structure of the system is shifting. Expansions at large, complex refineries are driving changes on the supply side, while smaller plants face cost and operational constraints that are forcing exits. This is steadily concentrating capacity in fewer, more sophisticated facilities. Key drivers capacity consolidation: Geographic concentration […]