ADI evaluated distributed power and grid‑edge storage opportunities by linking customer economics, reliability requirements, and technology performance across industrial and field‑based applications. The assessment combined voice‑of‑customer interviews with internal market sizing models to test where storage, power quality, or hybrid solutions materially improve outcomes. Findings differentiated scalable use cases from niche deployments where adoption is constrained by cost or operational complexity.
The client
Energy technology developer
The situation
Fragmented end‑use economics and uneven adoption signals made commercial focus and capital allocation uncertain.
ADI’s contributions
Primary operator research
Conducted voice‑of‑customer interviews across oilfield and industrial users to surface adoption drivers and constraints.
Proprietary market modeling
Applied ADI’s internally developed sizing and adoption models refined across prior distributed power engagements.
Technology fit assessment
Evaluated where power‑quality and storage capabilities materially improve customer economics and reliability.
Go‑to‑market structuring
Defined customer, partner, and channel strategies aligned with observed buying behavior and risk tolerance.
Key outcomes
Enabled prioritization of target segments and go‑to‑market paths with clearer scalability and capital discipline.
Client Results
ADI conducted a marketing study and voice of customer project that helped us get a good handle on market trends and opportunities as we grow our business.
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