Market and customer strategy for a service provider

A gas compressor service provider needed to understand and verify the size and customer behavior of new markets for growth and diversification.

A gas compressor service provider, part of a diversified industrial company, sought to explore new markets for growth and diversification.

The client needed an independent assessment of target market size and customer behavior before approving capital investments. The company had a significant advantage in certain niche segments, making research into these areas a key priority.

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We identified and interviewed operators, engineers, maintenance specialists, procurement leads, and plant managers at approximately 15 leading companies.

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A bottom-up market size model was developed, along with a detailed analysis of assets at about 15 companies, which accounted for approximately 90% of the market.

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We profiled customers to understand their willingness to use the client’s services for their compressor needs.

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We defined the specific equipment and quality requirements necessary to service the new markets.

  • The client was enabled to approve investment and development of one target market. 
Customer Results
ADI is a great partner for validating strategy. Had we proceeded without ADI’s involvement, our strategy would have been incorrect.
Michael O’Neil Emco Wheaton, General Manager

Industry experience

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