Large stand-off magnetometry (LSM) market assessment

ADI conducted detailed market research for a non-destructive testing (NDT) technology, analyzing its application in difficult-to-pig subsea flowlines. The work evaluated the competitive landscape between established tools like pulsed eddy current and startups using magnetometry tomographic methods. Global asset growth rates and ROV inspection speeds were modeled to estimate a market size and develop an outlook over a 10-year period.

The client

Venture capital firm

The situation

Uncertainty regarding the addressable market size and competitive landscape for a new NDT technology in subsea pipelines.

ADI’s contributions

Contribution icon 1

Asset base segmentation

Identified the addressable market and segmenting it by pipeline material, diameter, and function.

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Competitive tool benchmarking

Evaluated LSM against six proven NDT methods, categorizing competitors into generalized and comprehensive detection tools.

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Startup landscape profiling

Researched three magnetometry startups, assessing their patent holdings, origins, and progress toward complete commercialization.

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Probabilistic market modeling

Applied Monte Carlo uncertainty analysis to account for variability in growth rates, inspection frequency, and ROV speeds.

Key outcomes

  • Prioritization of commercialization efforts toward small-diameter steel flowlines in North America and the North Sea.
Client Results
ADI was a great partner for validating our business strategy. Had we proceeded without their involvement, our strategy would have been incorrect. They ensured our product development remained in line with current market trends.
Michael O’Neil General Manager, Emco Wheaton

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