ADI conducted detailed market research for a non-destructive testing (NDT) technology, analyzing its application in difficult-to-pig subsea flowlines. The work evaluated the competitive landscape between established tools like pulsed eddy current and startups using magnetometry tomographic methods. Global asset growth rates and ROV inspection speeds were modeled to estimate a market size and develop an outlook over a 10-year period.
The client
Venture capital firm
The situation
Uncertainty regarding the addressable market size and competitive landscape for a new NDT technology in subsea pipelines.
ADI’s contributions
Asset base segmentation
Identified the addressable market and segmenting it by pipeline material, diameter, and function.
Competitive tool benchmarking
Evaluated LSM against six proven NDT methods, categorizing competitors into generalized and comprehensive detection tools.
Startup landscape profiling
Researched three magnetometry startups, assessing their patent holdings, origins, and progress toward complete commercialization.
Probabilistic market modeling
Applied Monte Carlo uncertainty analysis to account for variability in growth rates, inspection frequency, and ROV speeds.
Key outcomes
- Prioritization of commercialization efforts toward small-diameter steel flowlines in North America and the North Sea.
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