Large stand-off magnetometry (LSM) market assessment

ADI conducted detailed market research for a non-destructive testing (NDT) technology, analyzing its application in difficult-to-pig subsea flowlines. The work evaluated the competitive landscape between established tools like pulsed eddy current and startups using magnetometry tomographic methods. Global asset growth rates and ROV inspection speeds were modeled to estimate a market size and develop an outlook over a 10-year period.

The client

Venture capital firm

The situation

Uncertainty regarding the addressable market size and competitive landscape for a new NDT technology in subsea pipelines.

ADI’s contributions

Contribution icon 1

Asset base segmentation

Identified the addressable market and segmenting it by pipeline material, diameter, and function.

Contribution icon 2

Competitive tool benchmarking

Evaluated LSM against six proven NDT methods, categorizing competitors into generalized and comprehensive detection tools.

Contribution icon 3

Startup landscape profiling

Researched three magnetometry startups, assessing their patent holdings, origins, and progress toward complete commercialization.

Contribution icon 4

Probabilistic market modeling

Applied Monte Carlo uncertainty analysis to account for variability in growth rates, inspection frequency, and ROV speeds.

Key outcomes

  • Prioritization of commercialization efforts toward small-diameter steel flowlines in North America and the North Sea.
Client Results
ADI was a great partner for validating our business strategy. Had we proceeded without their involvement, our strategy would have been incorrect. They ensured our product development remained in line with current market trends.
Michael O’Neil General Manager, Emco Wheaton

Industry experience

CO2 conversion pathways techno-economic assessment

ADI prioritized nine CO2​-to-value pathways, ranging from carbon mineralization for cement to electrochemical routes for circular fuels. The work assessed the energy intensity and technology readiness of photocatalysis and chemo-enzymatic conversion. Analytical modeling of breakeven costs was conducted to identify the most commercially attractive products in the near-term. The client Global investment firm The situation […]

Read now

Corrosion monitoring technology assessment

This assessment by ADI evaluated a fixed, wireless sensor network designed for continuous corrosion monitoring across hazardous upstream, refining, and chemical assets. Analytical modeling incorporated scale-driven reductions to project revenue over a 10-year period. The study surfaced trade-offs between system mobility and the high installation costs of competing fiber optic or electrical resistance probes. The […]

Read now

Hydrogen electrolyzer cost benchmarking and outlook

ADI assessed the cost competitiveness of alkaline, proton exchange membrane (PEM), and solid oxide electrolyzer cell (SOEC) electrolyzers, focusing on the capex variations globally. The work detailed the cost outlook of stack components like bipolar plates and catalyst-coated membranes over a 10-year period. Levelized cost of hydrogen (LCOH) modeling was used to demonstrate variations in […]

Read now

Low-carbon cement technology and start-up landscape

This study assessed 11 early-stage startups and five decarbonization pathways, including CCUS and clinker substitution, to reach net-zero cement by 2050. ADI modeled CO2​ reduction costs, technology readiness, commercial maturity, adoption outlook, and growth potential across North America and Europe. The client Venture capital firm The situation Strategic ambiguity regarding which low-carbon cement technologies to […]

Read now

Sustainable aviation fuel technology and supply outlook

ADI explored the recovery of global jet fuel demand post-COVID-19. The study analyzed seven ASTM-approved SAF pathways to identify the pathway that will dominate supply and/or offer the greatest decarbonization potential over the long term. Cost analysis was conducted to assess drivers of SAF costs compared to conventional jet fuel. The client Venture capital firm […]

Read now

U.S. upstream oil and gas production IoT market

ADI evaluated the adoption of predictive analytics and IIoT offerings among independent North American operators. The research identified factors impacting adoption and growth and critical solutions to drive adoption in high-producing assets. The client Venture capital firm The situation Need to discern between re-branded automation products and differentiated, value-added IIoT offerings for investment. ADI’s contributions […]

Read now

More insights

Browse all insights
Biofuels
Article Icon Article

Record RFS mandates strain biofuel supplies

The EPA’s recently finalized Renewable Volume Obligations (RVOs) for 2026–2027 raise Renewable Fuel Standard (RFS) mandates to record levels, marking a step-change in required blending volumes. This shift increases demand across the system and leaves less buffer between required volumes and available supply, tightening overall market conditions. Key dynamics shaping supply requirements: These dynamics suggest […]

Read now
midstream outlook
Premium content Icon Premium content

Oil & gas midstream: 2026 mid-year trends and supply chain impacts

The midstream sector in the first half of 2026 is moving at a breakneck pace, driven by a strategic pivot toward “wellhead-to-water” natural gas liquid (NGL) integration, severe high-horsepower compression supply-chain constraints, and a massive power-generation super-cycle spurred by AI data center expansion. Rather than relying on speculative mega-projects, major pipeline operators are maximizing fee-based […]

Read now
Browse all insights