ADI Analytics supported a diversified industrial major in shaping its digital strategy for the oil and gas refining sector.
The client
A diversified industrial company building digital solutions for the refining industry.
The situation
The client needed insights into customer needs, digital opportunity areas, and prioritization strategies to guide its refining-focused digital initiatives.
ADI’s contributions
Voice-of-customer research
Surveyed leading refiners at operational and leadership levels to identify key needs and digital pain points.
Process and workflow analysis
Reviewed business processes, unit operations, and technical workflows to identify over 40 opportunities for digitization or optimization.
Opportunity prioritization
Developed ranking criteria with the client and shortlisted 16 high-potential initiatives based on market size, growth, customer value, and go-to-market strategy.
Executive alignment
Presented findings to the client’s Digital leadership team, influencing ongoing digital strategies for the refining sector.
Key outcomes
- ADI’s work equipped the client with a prioritized roadmap of digital initiatives, helping shape strategic investments in refining-focused digital offerings.
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