ADI performed a strategic assessment of Industrial Internet of Things (IIoT) adoption within the U.S. gas processing sector to estimate addressable market over a 10-year period. The work mapped critical digital capabilities including cloud mobility, big data analytics, and augmented reality / virtual reality (AR/VR) training against the immediate operational needs of midstream reliability engineers. Results surfaced significant operator reluctance toward full-scale digital shifts, defining the trade-offs between fragmented niche software providers and large-scale integrated technology platforms.
The client
Global industrial technology provider
The situation
A technology developer required a roadmap to overcome operator reluctance and prioritize high-value IIoT features for midstream applications.
ADI’s contributions
Digital team trend analysis
Tracked the rise of internal digital teams within midstream firms to identify a growing internal capacity to integrate external cloud and mobility solutions.
Adoption barrier mapping
Identified key inhibitors to digital growth, specifically operator concerns regarding the maturity of predictive maintenance and asset simulation technologies.
Competitive ecosystem benchmarking
Profiled a fragmented landscape of software players in sensing, modeling, and AR/VR to define a path for service bundling.
Business model evaluation
Modeled recurring revenue potential through licensing fees and bundled aftermarket services to optimize asset availability and reliability.
Key outcomes
Established a targeted acquisition strategy to consolidate smaller digital competitors and bridge specific gaps in big data modeling and mobile troubleshooting.
Client Results
Unlike larger consulting firms, ADI offers the advantage of a boutique firm. They do a very thorough job of understanding our needs and pain points before starting a project, providing a unique one-on-one touch point with their clients.
Ganesh Nayak
Director Product Line & Marketing, Exterran
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