Hydrogen market assessment and go-to-market strategy
ADI evaluated global hydrogen demand across high-volume refining and ammonia sectors alongside emerging small-volume applications in semiconductors and glass. The study utilized technical benchmarks for SMR and electrolysis to identify segments where on-site reliability and high purity levels (99.9999%+) justify compact reactor adoption over traditional tube trailer delivery.
The client
Industrial technology provider
The situation
Ambiguity regarding the addressable market and commercial entry points for new compact hydrogen generation technology in North America.
ADI’s contributions
Demand segmentation analytics
ADI modeled growth through 2050 across six global regions, isolating the impact of low-sulfur fuel regulations on refinery hydrogen needs.
Technical feasibility screening
Analysis of purity requirements for DRI-EAF steel and EUVL semiconductor processes identified the best fits for on-site reactor specs.
Competitive supply mapping
Primary research into merchant gas networks revealed geographical gaps where on-site generation competes effectively against liquid transport.
Commercial engagement planning
Strategic introductions to decision-makers in the steel and glass sectors accelerated the validation of gas-as-a-service business models.
Key outcomes
Prioritized glass, food, and semiconductor segments for on-site technology deployment based on purity needs and supply reliability.
Client Results
We worked with ADI on research regarding decarbonization pathways for ammonia and hydrogen compression OEMs. They provide the supply-demand dynamics and pricing forecasts needed to understand the growth outlook.
ADI developed granular process and cost models across coal gasification pathways to understand where hydrogen production costs could be reduced. The work examined gasifier selection, syngas cleanup, CO₂ capture, and integration with power generation to quantify trade‑offs across configurations. Scenarios were ranked to identify pathways suitable for further demonstration rather than incremental optimization. The client […]
This engagement assessed the commercial viability of a compact hydrogen generator (CHG) by benchmarking it against incumbent large-scale SMR and cryogenic liquid hydrogen supply chains. ADI analyzed the trade-offs between capital recovery and sourcing diversity for refiners to address rising hydroprocessing capacity needs. The client Energy technology R&D organization The situation Uncertainty regarding how small-scale […]
ADI assessed a global energy transition capital spend and outlook through 2050, identifying the addressable market for digital technologies. The study analyzed how the shift toward fragmented, low-carbon infrastructure will impact the need for digital integration across intermittent renewables and energy storage systems. Modeling surfaced critical factors that will dictate the pace of digital adoption. […]
ADI leveraged proprietary demand models to project hydrogen consumption across heavy-duty trucking and bus segments in North America, East Asia, and Europe. The study evaluated pump-price parity across regions and the impact of the Inflation Reduction Act (IRA) on green hydrogen adoption over a 10-year period. The client Clean technology provider The situation Ambiguity regarding […]
ADI developed high-level demand and supply forecasts for liquid hydrogen over a 10-year period, with a focus on mobility and semiconductor applications. The work highlights the ortho-to-para conversion catalyst requirements and the impact of rapid cooling on storage boil-off risks. Demand scenarios were balanced against a database of over 600 low-carbon hydrogen projects to identify […]
ADI evaluated the market for carbon paper gas diffusion layers (GDL) within the rapidly expanding PEM electrolyzer supply chain. The research assessed the technical transition from titanium porous transport layers and modeled the impact of rising current density on future material demand. High and low cases accounted for green hydrogen production targets and announced OEM […]
ADI assessed the cost competitiveness of alkaline, proton exchange membrane (PEM), and solid oxide electrolyzer cell (SOEC) electrolyzers, focusing on the capex variations globally. The work detailed the cost outlook of stack components like bipolar plates and catalyst-coated membranes over a 10-year period. Levelized cost of hydrogen (LCOH) modeling was used to demonstrate variations in […]
ADI performed a market-focused due diligence of a hydrogen distribution company to evaluate its positioning within the transportation sector in California. The work assessed low-carbon fuel standard (LCFS) credit pricing volatility and the total cost of ownership (TCO) for heavy-duty FCEV trucks compared to battery and diesel alternatives. The client Private equity firm The situation […]
ADI assessed the market value of natural gas and hydrogen storage assets near the U.S. Gulf Coast through a detailed analysis of regional pipeline interconnects and seasonal spreads. The work evaluated the premium commanded by high-deliverability salt caverns and the technical constraints of repurposing infrastructure for hydrogen. The client Natural gas midstream operator The situation […]
ADI analyzed the stackable tax credits provided by the Inflation Reduction Act to prioritize decarbonization projects at existing refining assets. The study mapped technical pathways for sustainable aviation fuel (SAF), blue hydrogen, and carbon capture against regional infrastructure and environmental justice criteria. This effort identified how loan guarantees and transferability provisions can de-risk capital projects […]
ADI Analytics assessed the market and growth potential of compressed natural gas (CNG) and hydrogen as transportation fuels in North and Latin America for a leading compressor manufacturer. The client A leading compressor manufacturer exploring growth opportunities in the CNG and hydrogen transport fuel markets. The situation The client sought to understand trends, market needs, […]
ADI Analytics supported a competitive assessment of a hydrogen technology company by identifying key players, validating strategic hypotheses, and conducting primary research across the hydrogen and electrolysis landscape. The client A diversified holding company evaluating the competitive positioning of one of its portfolio companies in hydrogen generation and electrolysis. The situation The client wanted to […]
On April 7, 2026, the European Commission announced the first official Carbon Border Adjustment Mechanism (CBAM) certificate price for Q1 2026 at €75.36 per tonne of CO2 equivalent (~$88/t CO2e), marking the EU’s first explicit carbon price applied to imported goods. This rate will be applied to the embedded emissions in CBAM-covered imports and is […]
Immersion cooling fluids are taking on more importance as data‑center operators deploy higher‑power artificial intelligence (AI) and high-performance computing (HPC) systems. Rack densities are increasing faster than traditional air systems can accommodate, and liquid cooling is now part of the design discussion for many new builds and retrofits. In that context, fluid properties affect reliability, […]
Part of ADI Analytics’ ongoing coverage of the implications of the Iran conflict across oil & gas, LNG, refined products, and chemicals. The UAE’s exit from OPEC (see our prior blog) in late April 2026 reflects a decisive shift toward a volume‑driven strategy focused on monetizing its hydrocarbon resource base ahead of the global energy […]
Article
Premium content