ADI evaluated the total addressable market and outlook over a 10-year period for digital solutions for gas processing. The analysis highlighted a strategic preference for back-office digitalization over field operations, driven by a lack of commercial readiness for wearables and high capex barriers for IoT. ADI mapped these adoption hurdles against process automation partnerships to define a pragmatic go-to-market entry point.
The client
Global process technology licensor
The situation
Uncertainty regarding the adoption rate and operator pain points for digital plant services in the U.S. gas processing market.
ADI’s contributions
Primary market research
ADI conducted 10 in-depth interviews with midstream operators and competitors to uncover unmet needs and technical pain points.
Adoption phase modeling
Digital transformation was mapped into three overlapping phases to identify near-term revenue opportunities in back-office systems.
Competitive landscape assessment
The study analyzed the shift toward process automation partnerships, such as Schneider-Aveva and Emerson-AspenTech.
Strategic service positioning
ADI defined a targeted strategy focusing on ETRM and accounting systems as precursors to more complex operational digital twins.
Key outcomes
Prioritization of back-office software over operational tech and alignment of service offerings with process automation vendor partnerships.
Client Results
ADI helped us with a market assessment study for the small-scale LNG and CNG market to understand the market size potential and competitive landscape.
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