ADI leveraged proprietary demand models to project hydrogen consumption across heavy-duty trucking and bus segments in North America, East Asia, and Europe. The study evaluated pump-price parity across regions and the impact of the Inflation Reduction Act (IRA) on green hydrogen adoption over a 10-year period.
The client
Clean technology provider
The situation
Ambiguity regarding the growth trajectory and market value of hydrogen fuel for heavy-duty transportation across three regions.
ADI’s contributions
Regional demand modeling
ADI estimated hydrogen demand surges over a 10-year period, isolating heavy-duty trucking as the primary growth driver.
Hydrogen pricing analytics
Comparative analysis of regional hydrogen prices at the pump, benchmarking North America against East Asian markets.
Regulatory impact analysis
Evaluation of state-specific ZEV targets and federal tax credits, including IRA 45V impact on fuel cost competitiveness.
Sector-specific segmentation
Granular forecasting of vehicle fleet counts and refueling station requirements across trucks, buses, and garbage fleets.
Key outcomes
- Enabled strategic prioritization of regional markets based on total addressable volume and maturity of policy support.
More insights
Newsletter: Data center power, ammonia, and biofuel mandates
In the June 2026 edition, AI-driven demand is surging, but constraints in grid capacity, permitting, and equipment supply are reshaping how and where data centers expand. Developers are increasingly embedding power considerations into site selection, shifting toward distributed infrastructure models and prioritizing regions with faster, more reliable access to electricity. As power availability becomes a […]
The growing challenge of industrial R&D
For much of the 20th century, R&D was viewed as a long-term investment in scientific discovery, often insulated from day-to-day operational pressures. Success was measured in patents, breakthrough technologies, and the promise of future growth. Today, that view no longer holds. Across energy, chemicals, and broader industrial sectors, R&D has been reshaped by a combination […]
IMO’s safety guidelines pave the way for ammonia-fueled ships
Ammonia has increasingly emerged as a potential low-carbon marine fuel to support decarbonization in the maritime sector due to its carbon-free combustion profile. However, compared to methanol, ammonia has lagged behind in commercial adoption as a low-carbon marine fuel. This is primarily due to its toxicity, which requires more complex storage and handling systems, as […]