ADI Analytics conducted voice-of-customer research through a two-phase primary research approach.
The client
A leading manufacturer of analytical instruments and test equipment.
The situation
Understand the operational practices of biofuels storage, blending, testing, and certification within refining companies.
ADI’s contributions
Content needed.
Interviewing operators
Interviewed 15-20 operators, including majors, National Oil Companies (NOCs), and independent refiners, all identified in consultation with the client.
Voice-of-customer research
Gathered intelligence and insights on operational practices related to biofuels storage, blending, testing, and certification, building upon ADI’s previous market sizing and segmentation work.
Strategic analysis
Synthesized insights by analyzing interview transcripts and analyzed them to develop strategic implications and recommendations for our client to increase their presence in this market
Key outcomes
- ADI’s work provided the client with guidance on product development, customer segmentation, and go-to-market strategy to increase their analyzers market presence in the biofuels sector.
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