ADI Analytics conducted a technology and market assessment to support a Fortune 500 company’s evaluation of commercialization opportunities for a novel manufacturing technology for specialty chemicals.
The client
A Fortune 500 company developing a proprietary manufacturing technology for specialty chemicals.
The situation
The client needed an independent evaluation of its new technology’s strengths and weaknesses, market applicability, and prioritization of the best commercialization opportunities.
ADI’s contributions
Technology assessment
Leveraged ADI’s chemical engineering expertise to evaluate the client’s proprietary process, identifying key strengths and weaknesses.
Market segmentation
Identified approximately 120 potential market segments across about 10 industries where the new technology could be applied.
Market screening
Screened market segments using qualitative and quantitative criteria to narrow down the list.
In-depth market analysis
Conducted primary and secondary research to perform detailed evaluations of the top four prioritized market opportunities.
Opportunity ranking
Developed a ranking system based on market screening results to prioritize opportunities and identify the four best candidates.
Key outcomes
- ADI’s analysis equipped the client with a prioritized roadmap of commercialization opportunities based on technical fit and market potential.
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