ADI Analytics supported a venture-funded bio-based chemicals start-up by developing a strategic options analysis to inform its next steps for growth and commercialization.
The client
A venture-funded bio-based chemicals start-up seeking to evaluate strategic pathways and guide investment decisions.
The situation
The client needed an independent assessment of target markets, risks, competitive positioning, and business case economics to support strategic decision-making.
ADI’s contributions
Market segmentation and sizing
Identified and sized seven target market segments.
Market penetration analysis
Estimated market penetration levels and assessed adoption challenges.
Demand, supply, and cost modeling
Developed demand and supply curves for key products and modeled costs and economics for various business cases.
Competitive landscape and positioning
Described the competitive environment and assessed the client’s strategic position.
Risk and decision analysis
Built decision trees and recommended strategic paths forward, presenting actionable growth options to board and investors.
Key outcomes
- ADI’s analysis provided a clear set of strategic options that the client used to formulate its next steps with board members and investors.
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