ADI Analytics supported a venture-funded bio-based chemicals start-up by developing a strategic options analysis to inform its next steps for growth and commercialization.
The client
A venture-funded bio-based chemicals start-up seeking to evaluate strategic pathways and guide investment decisions.
The situation
The client needed an independent assessment of target markets, risks, competitive positioning, and business case economics to support strategic decision-making.
ADI’s contributions
Market segmentation and sizing
Identified and sized seven target market segments.
Market penetration analysis
Estimated market penetration levels and assessed adoption challenges.
Demand, supply, and cost modeling
Developed demand and supply curves for key products and modeled costs and economics for various business cases.
Competitive landscape and positioning
Described the competitive environment and assessed the client’s strategic position.
Risk and decision analysis
Built decision trees and recommended strategic paths forward, presenting actionable growth options to board and investors.
Key outcomes
- ADI’s analysis provided a clear set of strategic options that the client used to formulate its next steps with board members and investors.
More insights
Article
Rethinking chemical industry demand
The dominant news in the chemical industry is the painful reality of excess capacity. Supply is so high that it’s crippling profitability, especially for European producers. But behind this supply crisis is an even more crucial question: What’s happening with chemical industry demand? There’s a growing sense that chemical demand growth is increasingly divorced from […]
News
ADI chemicals newsletter: Advanced recycling policies
In the September 2025 edition of the ADI chemicals newsletter, we covered the major regulatory changes impacting plastics recycling in the U.S., which are creating both opportunities and challenges. This issue also highlighted several recent plant startups, including an ammonia plant by Cronus Chemicals in Illinois and an alkoxides facility by Evonik Industries in Singapore. […]
Article
AI in energy and chemicals: From hype to reality
Last week, the annual Digitalization in Oil & Gas conference rolled into Houston, and I was grateful for the opportunity to speak at this always-excellent event hosted by our friends at the Energy Conference Network. The panel was charged to talk about building a digital-ready workforce, and I prepared by summarizing ADI Analytics’ consulting and research […]