Assessing the shift from gas lift to Electrical Submersible Pumps (ESPs) required an evaluation of operational excellence trends and downhole tool durability. ADI modeled the transition from banding to clamping in unconventional wells, accounting for rig time costs and the failure risks associated with high-deviation wellbores. The work navigated the trade-offs between lower upfront CAPEX for bands and the long-term total cost of ownership benefits of robust cast-iron clamps.
The client
Oilfield equipment manufacturer
The situation
Uncertainty regarding the adoption rate of premium cable protection and sand control tools in shale plays.
ADI’s contributions
Primary research with operators
ADI conducted 27 expert interviews covering 79% of Permian production to validate tool selection criteria.
Multi-region demand modeling
Developed 10-year forecasts for the U.S., Canada, and Latin America based on rig activity and well count.
Technology adoption analysis
Evaluated the technical shift from stamp-style to cast-iron clamps based on downhole durability requirements.
Strategic segment prioritization
Profiled and ranked the top 10 customers based on their willingness to adopt new completion technologies.
Key outcomes
- Estimated addressable market and identified primary targets.
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