ADI Analytics conducted a technology assessment and market sizing study to support an integrated oil and gas major’s evaluation of a new corrosion monitoring technology.
The client
An integrated oil and gas major evaluating a new corrosion monitoring technology for oil and gas facilities.
The situation
The client needed an independent evaluation of the market potential, customer receptivity, and competitive positioning of a new corrosion monitoring technology.
ADI’s contributions
Technology adoption modeling
Developed multiple adoption S-curves based on comparable technology uptake rates.
Market drivers and growth analysis
Identified key market drivers and projected growth rates under high and low oil price scenarios based on analogous technologies.
Market sizing and uncertainty modeling
Estimated the market size and quantified uncertainties using Monte Carlo analysis across variables such as price, adoption rate, and number of sensors per facility.
Competitive landscape assessment
Examined competing technologies and companies to evaluate strengths, weaknesses, and the new technology’s competitive positioning.
Key outcomes
- ADI’s analysis equipped the client with a clear view of market potential, competitive dynamics, and customer adoption drivers to inform commercialization strategy.
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