ADI performed a strategic assessment of Industrial Internet of Things (IIoT) adoption within the U.S. gas processing sector to estimate addressable market over a 10-year period. The work mapped critical digital capabilities including cloud mobility, big data analytics, and augmented reality / virtual reality (AR/VR) training against the immediate operational needs of midstream reliability engineers. Results surfaced significant operator reluctance toward full-scale digital shifts, defining the trade-offs between fragmented niche software providers and large-scale integrated technology platforms.
The client
Global industrial technology provider
The situation
A technology developer required a roadmap to overcome operator reluctance and prioritize high-value IIoT features for midstream applications.
ADI’s contributions
Digital team trend analysis
Tracked the rise of internal digital teams within midstream firms to identify a growing internal capacity to integrate external cloud and mobility solutions.
Adoption barrier mapping
Identified key inhibitors to digital growth, specifically operator concerns regarding the maturity of predictive maintenance and asset simulation technologies.
Competitive ecosystem benchmarking
Profiled a fragmented landscape of software players in sensing, modeling, and AR/VR to define a path for service bundling.
Business model evaluation
Modeled recurring revenue potential through licensing fees and bundled aftermarket services to optimize asset availability and reliability.
Key outcomes
- Established a targeted acquisition strategy to consolidate smaller digital competitors and bridge specific gaps in big data modeling and mobile troubleshooting.
More insights
Insights from the CFA Annual Luncheon
Uday Turaga, CEO, ADI Analytics, recently joined Steve Verheul and Robert Johnston for a dynamic panel discussion moderated by Bob Larocque at the Canadian Fuels Association (CFA) 5th annual awards luncheon in Ottawa.Turaga shared ADI’s latest research on the massive structural shifts reshaping global energy. The conversation drew incredible audience engagement as we tackled the […]
Record RFS mandates strain biofuel supplies
The EPA’s recently finalized Renewable Volume Obligations (RVOs) for 2026–2027 raise Renewable Fuel Standard (RFS) mandates to record levels, marking a step-change in required blending volumes. This shift increases demand across the system and leaves less buffer between required volumes and available supply, tightening overall market conditions. Key dynamics shaping supply requirements: These dynamics suggest […]
Oil & gas midstream: 2026 mid-year trends and supply chain impacts
The midstream sector in the first half of 2026 is moving at a breakneck pace, driven by a strategic pivot toward “wellhead-to-water” natural gas liquid (NGL) integration, severe high-horsepower compression supply-chain constraints, and a massive power-generation super-cycle spurred by AI data center expansion. Rather than relying on speculative mega-projects, major pipeline operators are maximizing fee-based […]