New market entry for an industrial company

An industrial OEM sought to expand its global footprint and grow its refining equipment sales into untapped international markets.

A $30 billion U.S.-based industrial OEM specializing in equipment for the oil and gas refining sector.

The client’s sales of refining equipment were concentrated in North America, China, and Korea. The company sought to expand its downstream equipment sales into Europe, the Middle East, and India.

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Conducted a comprehensive analysis of the downstream equipment market in the target regions, including market size, growth trajectory, and key drivers.

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Identified and assessed major competitors, analyzing their market shares, production capabilities, and strategic approaches.

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Profiled significant potential customers, detailing their specific needs and purchasing procedures.

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Recommended two distinct market entry strategies based on the thorough assessment.

  • The client successfully implemented the market entry strategy for the Middle East and India within six months, with the European market entry beginning in a second phase after one year.
Customer Results
ADI adds value to industrial companies with their experience, knowledge, research, and engagement.
Randy Benson Harsco, VP, Sales & Marketing

Industry experience

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New market entry for an industrial company

An industrial OEM sought to expand its global footprint and grow its refining equipment sales into untapped international markets. The client A $30 billion U.S.-based industrial OEM specializing in equipment for the oil and gas refining sector. The situation The client’s sales of refining equipment were concentrated in North America, China, and Korea. The company […]

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