ADI executed a voice-of-customer study involving 50 interviews to benchmark a leading modular gas processing product line against global competitors. The research mapped regional buyer preferences. Findings defined the commercial trade-offs between “off-the-shelf” repeatability and the custom engineering requirements typical of hazardous overseas environments.
The client
Global modular plant manufacturer
The situation
A recent acquisition required a current view of its market position relative to competitors like Exterran and SNC Lavalin.
ADI’s contributions
Structured VOC segmentation
Leveraged 50 interviews across midstream, E&Ps, and NOCs to quantify selection criteria for speed, cost, and reliability.
Regional preference mapping
Benchmarked the divergent priorities of North American vs. international operators regarding modular plant adoption and vendor-owned interest.
Product value evolution
Identified how the modular value proposition shifted from custom engineering to “design one, build many” repeatability since the asset acquisition.
Pain point quantification
Analyzed equipment reliability data to identify high-value opportunities for improving automation and reducing heat exchanger failure delays.
Key outcomes
- Enabled the client to refine its regional go-to-market strategy by aligning product value propositions with basin-specific speed and cost priorities.
More insights
Utility capital projects & 2026 energy trends
Utility capital projects are facing mounting delays and cost pressures in 2026, even as AI-driven demand fuels record capex. Meanwhile, the upstream oil and gas market is stabilizing around a normalizing shale cost curve, bulk liquid storage operators are shifting toward capability-driven growth, and the energy transition is exposing critical minerals bottlenecks that are pushing […]
U.S. refining capacity is gradually consolidating into larger, more complex facilities
U.S. refining capacity shows limited overall growth, but the structure of the system is shifting. Expansions at large, complex refineries are driving changes on the supply side, while smaller plants face cost and operational constraints that are forcing exits. This is steadily concentrating capacity in fewer, more sophisticated facilities. Key drivers capacity consolidation: Geographic concentration […]
Record utility spending meets project reality
U.S. utilities are entering the largest capital deployment cycle in their history, with total spending projected to reach roughly $1.4 trillion through 2030 and annual capex growing at double-digit rates. The single biggest driver behind this surge is the rapid growth in AI and data centers. Hyperscale facilities are significantly increasing load demand, often on […]