Unconventional well completion strategies

ADI Analytics supported a mid-sized oilfield services company by providing market insight into completion strategies used by leading shale operators

The client

Mid-sized oilfield services player

The situation

A mid-sized oilfield services player engaged ADI Analytics to conduct voice-of-customer research on completion strategies used by leading shale operators in Marcellus, Eagle Ford, Bakken, Utica, and Haynesville.

ADI’s contributions

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Field Interviews with Company Foremen

Interviewed company foremen at over 40 wells sites across three major gas plays (Marcellus, Utica, and Haynesville) and two key light tight oil plays (Eagle Ford and Bakken).

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Identification of Key Completion Strategies

Identified key completion strategies (e.g., sliding sleeves, plug-and-perf, etc.) and their share and trends in their use across various types of wells.

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Market Penetration

Developed recommendations for the client to prioritize their offering development and market penetration strategies

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Client Market Impact

The client achieved significant market traction armed with this market intelligence, which helped them segment their offerings more accurately.

Key outcomes

  • The client achieved significant market traction armed with this market intelligence, which helped them segment their offerings more accurately.
Customer Results
ADI was able to help us in an area that is very important as a technology developer: knowing what the real odds of success would be for a particular technology.
Brian Weeks Gas Technology Institute

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