ADI Analytics supported a mid-sized oilfield services company by providing market insight into completion strategies used by leading shale operators
The client
Mid-sized oilfield services player
The situation
A mid-sized oilfield services player engaged ADI Analytics to conduct voice-of-customer research on completion strategies used by leading shale operators in Marcellus, Eagle Ford, Bakken, Utica, and Haynesville.
ADI’s contributions
Field Interviews with Company Foremen
Interviewed company foremen at over 40 wells sites across three major gas plays (Marcellus, Utica, and Haynesville) and two key light tight oil plays (Eagle Ford and Bakken).
Identification of Key Completion Strategies
Identified key completion strategies (e.g., sliding sleeves, plug-and-perf, etc.) and their share and trends in their use across various types of wells.
Market Penetration
Developed recommendations for the client to prioritize their offering development and market penetration strategies
Client Market Impact
The client achieved significant market traction armed with this market intelligence, which helped them segment their offerings more accurately.
Key outcomes
- The client achieved significant market traction armed with this market intelligence, which helped them segment their offerings more accurately.
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