ADI executed a voice-of-customer study involving 50 interviews to benchmark a leading modular gas processing product line against global competitors. The research mapped regional buyer preferences. Findings defined the commercial trade-offs between “off-the-shelf” repeatability and the custom engineering requirements typical of hazardous overseas environments.
The client
Global modular plant manufacturer
The situation
A recent acquisition required a current view of its market position relative to competitors like Exterran and SNC Lavalin.
ADI’s contributions
Structured VOC segmentation
Leveraged 50 interviews across midstream, E&Ps, and NOCs to quantify selection criteria for speed, cost, and reliability.
Regional preference mapping
Benchmarked the divergent priorities of North American vs. international operators regarding modular plant adoption and vendor-owned interest.
Product value evolution
Identified how the modular value proposition shifted from custom engineering to “design one, build many” repeatability since the asset acquisition.
Pain point quantification
Analyzed equipment reliability data to identify high-value opportunities for improving automation and reducing heat exchanger failure delays.
Key outcomes
- Enabled the client to refine its regional go-to-market strategy by aligning product value propositions with basin-specific speed and cost priorities.
More insights
Record RFS mandates strain biofuel supplies
The EPA’s recently finalized Renewable Volume Obligations (RVOs) for 2026–2027 raise Renewable Fuel Standard (RFS) mandates to record levels, marking a step-change in required blending volumes. This shift increases demand across the system and leaves less buffer between required volumes and available supply, tightening overall market conditions. Key dynamics shaping supply requirements: These dynamics suggest […]
Oil & gas midstream: 2026 mid-year trends and supply chain impacts
The midstream sector in the first half of 2026 is moving at a breakneck pace, driven by a strategic pivot toward “wellhead-to-water” natural gas liquid (NGL) integration, severe high-horsepower compression supply-chain constraints, and a massive power-generation super-cycle spurred by AI data center expansion. Rather than relying on speculative mega-projects, major pipeline operators are maximizing fee-based […]
2026 June SAF Tracker highlights – #87
Here are the latest highlights from ADI’s SAF Tracker: The full newsletter along with archives and databases are available to SAF Tracker subscribers.