ADI executed a voice-of-customer study involving 50 interviews to benchmark a leading modular gas processing product line against global competitors. The research mapped regional buyer preferences. Findings defined the commercial trade-offs between “off-the-shelf” repeatability and the custom engineering requirements typical of hazardous overseas environments.
The client
Global modular plant manufacturer
The situation
A recent acquisition required a current view of its market position relative to competitors like Exterran and SNC Lavalin.
ADI’s contributions
Structured VOC segmentation
Leveraged 50 interviews across midstream, E&Ps, and NOCs to quantify selection criteria for speed, cost, and reliability.
Regional preference mapping
Benchmarked the divergent priorities of North American vs. international operators regarding modular plant adoption and vendor-owned interest.
Product value evolution
Identified how the modular value proposition shifted from custom engineering to “design one, build many” repeatability since the asset acquisition.
Pain point quantification
Analyzed equipment reliability data to identify high-value opportunities for improving automation and reducing heat exchanger failure delays.
Key outcomes
- Enabled the client to refine its regional go-to-market strategy by aligning product value propositions with basin-specific speed and cost priorities.
More insights
News
Newsletter: EU CBAM, MDI growth, and other chemical insights
In the July 2026 edition, we examine how carbon regulation, portfolio optimization, and emerging technologies are reshaping the chemical industry. The EU’s Carbon Border Adjustment Mechanism (CBAM) is increasing cost pressure on emissions-intensive imports and accelerating the shift toward lower-carbon supply chains, while evolving chemical regulations continue to influence compliance and sustainability strategies. Meanwhile, investments, […]
SAF Tracker
2026 June SAF Tracker highlights – #88
Here are the latest highlights from ADI’s SAF Tracker: The full newsletter along with archives and databases are available to SAF Tracker subscribers.
News
Utility capital projects & 2026 energy trends
Utility capital projects are facing mounting delays and cost pressures in 2026, even as AI-driven demand fuels record capex. Meanwhile, the upstream oil and gas market is stabilizing around a normalizing shale cost curve, bulk liquid storage operators are shifting toward capability-driven growth, and the energy transition is exposing critical minerals bottlenecks that are pushing […]