Hydrogen market assessment and go-to-market strategy

ADI evaluated global hydrogen demand across high-volume refining and ammonia sectors alongside emerging small-volume applications in semiconductors and glass. The study utilized technical benchmarks for SMR and electrolysis to identify segments where on-site reliability and high purity levels (99.9999%+) justify compact reactor adoption over traditional tube trailer delivery.

Industrial technology provider

Ambiguity regarding the addressable market and commercial entry points for new compact hydrogen generation technology in North America.

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ADI modeled growth through 2050 across six global regions, isolating the impact of low-sulfur fuel regulations on refinery hydrogen needs.

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Analysis of purity requirements for DRI-EAF steel and EUVL semiconductor processes identified the best fits for on-site reactor specs.

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Primary research into merchant gas networks revealed geographical gaps where on-site generation competes effectively against liquid transport.

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Strategic introductions to decision-makers in the steel and glass sectors accelerated the validation of gas-as-a-service business models.

  • Prioritized glass, food, and semiconductor segments for on-site technology deployment based on purity needs and supply reliability.
Client Results
We worked with ADI on research regarding decarbonization pathways for ammonia and hydrogen compression OEMs. They provide the supply-demand dynamics and pricing forecasts needed to understand the growth outlook.
Meghan Leggett Principal, White Deer

Industry experience

Ammonia and CCUS technology market assessment

This study examined the global ammonia (NH3) value chain and CO2​ conversion landscape, evaluating the technical maturity of steam methane reforming (SMR), autothermal reforming (ATR), and electrolysis-based production. ADI analyzed the economics of NH3​ as a hydrogen carrier versus liquid organic hydrogen carriers (LOHCs), including the energy-intensive decomposition steps required for re-conversion. The work profiled […]

Compact hydrogen generator commercialization strategy

This engagement assessed the commercial viability of a compact hydrogen generator (CHG) by benchmarking it against incumbent large-scale SMR and cryogenic liquid hydrogen supply chains. ADI analyzed the trade-offs between capital recovery and sourcing diversity for refiners to address rising hydroprocessing capacity needs. The client Energy technology R&D organization The situation Uncertainty regarding how small-scale […]

Methanol plant opportunity assessment in Africa

ADI assessed the feasibility of a 5,000-mtpd export-oriented methanol plant in Africa, modeling investment economics for grey and blue production pathways. The analysis integrated steam methane reforming (SMR), autothermal reforming (ATR), and two-step reforming technologies with carbon capture retrofits to evaluate total capital requirements and internal rates of return. Uncertainty modeling addressed feedstock price volatility […]

Small-scale methanol technology assessment

ADI performed an independent assessment of the technical and economic viability of modular methanol plants in North American shale basins. Research explored the cost arbitrage of converting flared or stranded gas into liquid chemical products across a wide range of feedstock pricing. Analysis identified critical risks in process scale-up and the competitive impact of U.S. […]

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