SLB’s recent acquisition of S&P Global’s upstream software portfolio (including Kingdom and Petra) signals a major strategic shift across the sector. In this brief update, Uday Turaga, CEO of ADI Analytics, breaks down how oilfield service majors are aggressively chasing recurring digital revenue and why a global exploration rebound is making these tools more valuable than ever.
Key highlights
- Chasing recurring revenue: SLB’s deal reflects a broader push among oilfield service majors—including Baker Hughes and Halliburton—to pivot toward stable, high-margin software earnings.
- Leaner teams, smarter tools: Driven by energy security concerns and maturing US shale, exploration is bouncing back globally. However, operators now have much leaner internal teams, making software interpretation tools vital.
- The adoption hurdle: Despite strong tailwinds, tech and AI startups often get stuck in the oil patch due to messy data, steep change management, and a lack of alignment with actual upstream workflows.
Watch the full video below to understand how the digital oilfield is evolving, and read our blog outlining ADI’s growth strategies for software providers.
About ADI Analytics
ADI is a prestigious, boutique consulting firm specializing in oil and gas, energy, and chemicals since 2009. We bring deep expertise in a broad range of markets where we support Fortune 500, mid-sized and early-stage companies, and investors with consulting services, research reports, and data and analytics, with the goal of delivering actionable outcomes to help our clients achieve tangible results.
We also host the ADI Forum that brings c-suite executives together for meaningful dialogue and strategic insights across the oil & gas, energy transition, and chemicals value chains. Learn more about the ADI Forum.
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