ADI executed a voice-of-customer study involving 50 interviews to benchmark a leading modular gas processing product line against global competitors. The research mapped regional buyer preferences. Findings defined the commercial trade-offs between “off-the-shelf” repeatability and the custom engineering requirements typical of hazardous overseas environments.
The client
Global modular plant manufacturer
The situation
A recent acquisition required a current view of its market position relative to competitors like Exterran and SNC Lavalin.
ADI’s contributions
Structured VOC segmentation
Leveraged 50 interviews across midstream, E&Ps, and NOCs to quantify selection criteria for speed, cost, and reliability.
Regional preference mapping
Benchmarked the divergent priorities of North American vs. international operators regarding modular plant adoption and vendor-owned interest.
Product value evolution
Identified how the modular value proposition shifted from custom engineering to “design one, build many” repeatability since the asset acquisition.
Pain point quantification
Analyzed equipment reliability data to identify high-value opportunities for improving automation and reducing heat exchanger failure delays.
Key outcomes
- Enabled the client to refine its regional go-to-market strategy by aligning product value propositions with basin-specific speed and cost priorities.
More insights
Article
Global diesel markets are leaning more on North America
While diesel production in the Americas increased through the first half of 2026, output in Europe and Asia declined, increasing reliance on North American exports to help balance global supply. This comes at a time when middle distillate markets remain critical to freight, industrial, and commercial activity, making reliable diesel supply increasingly important for many […]
News
Newsletter: Catalyst M&A, plant expansions, and tech development
In September 2026 edition, chemical portfolio realignment continued to accelerate. Shell is exploring the sale of its U.S. chemicals business, while TotalEnergies acquired Shell’s European renewables unit and Lotte Chemical moves to divest its Southeast Asian petrochemical subsidiaries. Sika expanded its adhesives and sealants footprint in Turkey, and Mitsui increased its stake in Nutrinova to […]
SAF Tracker
2026 August SAF Tracker highlights – #92
SAF investment scaled across offtake, production, and technology. EVA Air signed an MoU with AIT Worldwide Logistics to provide SAF environmental attributes supporting Microsoft’s Scope 3 emissions reductions, while Shanghai Electric Group broke ground on the next phase of its green fuel complex in China. Sumitomo Heavy Industries began trial operations at a biomass gasification […]