U.S. upstream oil and gas production IoT market

ADI evaluated the adoption of predictive analytics and IIoT offerings among independent North American operators. The research identified factors impacting adoption and growth and critical solutions to drive adoption in high-producing assets.

The client

Venture capital firm

The situation

Need to discern between re-branded automation products and differentiated, value-added IIoT offerings for investment.

ADI’s contributions

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Voice-of-customer insights

Interviewed experts from majors and independents to isolate the value proposition of real-time monitoring versus SCADA.

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Competitive tier mapping

Categorized the crowded digital landscape into big data platforms, application layers, and device-level automation suppliers.

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Adoption barrier identification

Surfaced the trade-offs between capital costs and value addition that limit IIoT use to high-producing well categories.

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Turnkey requirement validation

Confirmed the market preference for integrated hardware and software packages to reduce implementation complexity.

Key outcomes

  • Investment validation for an operation-specific platform based on clear commercial proof and hardware integration.
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Joseph Gentry VP, Licensing, GTC Vorro

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