Hydrogen adoption challenges and solutions

Share this article

At the 2023 ADI Forum, Anthony Borski, Director of the Project Management Office at Nel Hydrogen, and Markus Digruber, EVP and Head of Innovation and Business Development at Hoerbiger, joined moderator Uday Turaga, CEO of ADI Analytics, on the energy transition and hydrogen panel. Their discussion focused on the challenges surrounding the adoption and scaling of hydrogen as a fuel source. They compared hydrogen applications, noting that compressed gas was suitable for transport, while liquid hydrogen was more appropriate for continuous‑use scenarios such as marine operations. They also discussed the high cost of green hydrogen production as a key challenge. Efforts were centered on improving electrolyzer efficiency and reducing capital expenditure through modular design. The IRA’s local content rules also impacted manufacturing. Companies were adapting to varied international certifications and evolving hydrogen codes in new markets.

About ADI Analytics

ADI is a prestigious, boutique consulting firm specializing in oil and gas, energy, and chemicals since 2009. We bring deep expertise in a broad range of markets where we support Fortune 500, mid-sized and early-stage companies, and investors with consulting services, research reports, and data and analytics, with the goal of delivering actionable outcomes to help our clients achieve tangible results.

We also host the ADI Forum that brings c-suite executives together for meaningful dialogue and strategic insights across the oil & gas, energy transition, and chemicals value chains. Learn more about the ADI Forum.


Subscribe to our newsletter or contact us to learn more.