How niche markets are powering the future of energy

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At the 2023 ADI Forum, Uday Turaga, CEO, ADI Analytics, highlighted how niche markets are shaping the future of energy. From sustainable aviation fuel (SAF) to geothermal power, new technologies are gaining traction and attracting major investment. Airlines are scrambling for more SAF, while geothermal energy could become more viable by repurposing old oil and gas wells—though its growth still depends on federal funding.

Direct air capture (DAC), once dismissed as too costly, is now gaining momentum thanks to corporate backing. At the same time, CO₂ conversion technologies are securing big investments, pushing forward real-world applications. As these innovations take off, they’re helping drive the shift toward a cleaner, more sustainable energy landscape.

About ADI Analytics

ADI is a prestigious, boutique consulting firm specializing in oil and gas, energy, and chemicals since 2009. We bring deep expertise in a broad range of markets where we support Fortune 500, mid-sized and early-stage companies, and investors with consulting services, research reports, and data and analytics, with the goal of delivering actionable outcomes to help our clients achieve tangible results.

We also host the ADI Forum that brings c-suite executives together for meaningful dialogue and strategic insights across the oil & gas, energy transition, and chemicals value chains. Learn more about the ADI Forum.


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