At the FlexPO+ 2022 (now incorporated into the ADI Forum), Uday Turaga, CEO, ADI Analytics; Roman Wolff, VP, Engineering, Origin Materials; and Raj Krishnaswamy, VP, Polymers R&D, CJ Bio discussed the cost competitiveness of PET, emphasizing efforts to make it carbon-negative rather than an end-of-life solution. Origin Materials had prioritized keeping PET economically viable, ensuring it remained cost-competitive with oil-based materials. The company had leveraged woody-based raw materials, which were cheaper than traditional starch-based feedstocks, allowing scalability without compromising affordability. While demand for premium offerings had emerged, the strategy had remained focused on commodity pricing to drive wider adoption.
Panelists noted that PET costs had been projected to decline over time, yet pricing decisions had been based on market value rather than production costs. Brands had played a central role in shaping demand, with companies adapting pricing models to reflect the sustainability benefits and competitive positioning of bio-based PET. The discussion underscored the evolving dynamics of PET pricing, with market forces and brand preferences driving the future landscape of sustainable materials.
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