A leading metering pump OEM came to ADI for market research to help navigate the low oil price environment. ADI was able to add value through the following contributions:
- Identified market segments to target for future growth in both low and high oil price environments such as upstream, midstream, chemicals, and refining
- Conducted expert interviews with more than 50 individuals from a variety of companies and roles including executives from competing OEMs and operators
- Identified and evaluated competition through market shares by segment, voice-of-customer research, and product portfolios
- Recommend growth strategies to fill portfolio and service gaps as well as expand current offerings in both low and high oil price environments
