An leading manufacturer of analytical instruments and test equipment contracted ADI Analytics to carry out voice-of-customer research to understand operational practices around biofuels storage, blending, testing, and certification as practiced by refining independents, NOCs, and oil majors . ADI’s approach included:
- Conducting primary research via interviews in two phases with 15-20 operators including majors, NOCs, and independent refiners defined in consultation with the customer
- Gathering intel and insights expanding on ADI’s prior work on market sizing and segmentation to understand operators’ operational practices on biofuel storage, blending, testing, and certification
- Synthesized insights by analyzing interview transcripts and analyzed them to develop strategic implications and recommendations for our client to increase their presence in this market
