A mid-sized oilfield services player approached ADI Analytics to provide voice-of-customer research on completion strategies used by leading shale operators for oil and gas wells in Marcellus, Eagle Ford, Bakken, Trica, and Haynesville. Key contributions included the following:
- Interviewed company foremen at over 40 wells sites across three major gas plays (Marcellus, Utica, and Haynesville) and two key light tight oil plays (Eagle Ford and Bakken)
- Identified key completion strategies (e.g., sliding sleeves, plug and-perf, etc.) and their share and trends in their use across various types of wells
- Develop recommendations for the client to prioritize their offering development and market penetration strategies.
The client achieved significant market traction armed with this market intelligence, which helped them segment their offerings more accurately.
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